In 2022, display was the largest digital advertising format in Sweden, accounting for 35 percent of the total digital ad spend. Social media and video attracted 27 percent and 25 percent, respectively, while the share of search stood at 13 percent.
Distribution of digital advertising spending in Sweden in 2022, by format
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Statista. (January 10, 2023). Distribution of digital advertising spending in Sweden in 2022, by format [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/675389/internet-advertising-revenue-in-sweden-forecast/
Statista. "Distribution of digital advertising spending in Sweden in 2022, by format." Chart. January 10, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/675389/internet-advertising-revenue-in-sweden-forecast/
Statista. (2023). Distribution of digital advertising spending in Sweden in 2022, by format. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/675389/internet-advertising-revenue-in-sweden-forecast/
Statista. "Distribution of Digital Advertising Spending in Sweden in 2022, by Format." Statista, Statista Inc., 10 Jan 2023, https://www.statista.com/statistics/675389/internet-advertising-revenue-in-sweden-forecast/
Statista, Distribution of digital advertising spending in Sweden in 2022, by format Statista, https://www.statista.com/statistics/675389/internet-advertising-revenue-in-sweden-forecast/ (last visited December 21, 2024)
Distribution of digital advertising spending in Sweden in 2022, by format [Graph], Statista, January 10, 2023. [Online]. Available: https://www.statista.com/statistics/675389/internet-advertising-revenue-in-sweden-forecast/
